Introduction


Fresh!
an Exhibition of French Video Art


Video art isn’t a trend; it’s today’s main form of art, in the same way that photography was the main form of art in the 1970’s. The funniest, shortest, most poetic and avant-garde inventions are created through video art. Television is the main cultural medium of young artists, young collectors, of youth in general. Video art is part of this culture.

How can one describe French video art? To me, it’s mostly poetic; a brand of poetry laced with humour. It is precise, fast and light. I have chosen to name this exhibition “Fraîcheur de vivre!” (Fresh!) since it is precisely because of all this talent, this drive, this enthusiasm, this joyful youthfulness. Most of the video works are recent, some very recent. They have mostly been created by young artists, some of them still studying in Fine Arts schools, but I felt that the structure of the exhibition should be decided by the works of ‘wise men’ of the likes of Leccia, Ruggirello, Négro, whose works have retained all their freshness. As for the presence of female artists (half of the selected artists), it was a quite natural choice. Among young artists today, (and video art is performed mostly by young artists), women are placed on an equal footing with men. Through these thirty videos, I wish for “Freshness!” for one and all!

Michel Nuridsany


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